Sales enablement is the process a business - typically led by the sales team - takes to use key resources to close more deals and increase conversions. It usually focuses on using marketing content to enable a smoother, faster, more effective journey from lead to customer.
The Sales Enablement Hub
Data Dwell’s Sales Enablement Hub is the place to find all the sales enablement resources you’ll need on implementation, adoption and use.
We share all the latest strategic thinking on sales enablement approaches and processes to help you increase use and maximize revenue from your software.
There are five key areas to focus on in your sales enablement strategy, and you’ll find resources for each topic below.
You can also browse all our sales enablement blog posts, download our white papers and reports, or see the latest product updates.
Essential sales enablement topics to explore
Attitude & Mindset
The first step to any successful sales enablement strategy starts at the top, with the attitude of leaders in your organization and the right mindset to make the right decisions about your approach.
Training & Adoption
Get best practice advice on how to successfully deploy sales enablement software in your business, by focusing on the right products and the right training to increase adoption.
Content & Personalization
Looking for tips on how to get the most from your sales strategy? We share our advice on using sales enablement software to share more relevant and more personalized content to drive conversions.
Communication & Processes
Streamline your sales enablement approach and increase efficiencies across the board by improving your organization-wide communication and automating essential sales processes.
Metrics & Tracking
Make sure your sales enablement strategy is performing as well as it should by implementing a regular review process. Follow our tips and advice to track the right metrics.
Sales enablement is just the beginning of your business transformation. To drive organizational change and maximize software use across your company, focus on revenue enablement.
Moving Beyond Sales: How To Get More From Your Sales Enablement Software
Download our latest white paper to find out where your organization lands on the sales enablement maturity model, and discover the steps you need to take - beyond sales - to drive more revenue across your business.
Understanding Sales Enablement EssentialsBefore you dive into all our sales enablement resources, you might want to brush up on some of the basics.
What is sales enablement?
Why is it important?
Anything that can make a sales rep’s job easier, boost conversions and increase sales is going to be important to your business. A sales enablement strategy, supported by the right software, will make the right tools, materials and content resources available to sales reps - and their customers - at the right time, by aligning them in the sales funnel.
Who owns sales enablement?
As sales enablement usually sits at the desire, evaluation and purchasing stages of the customer journey, it’s typically owned by sales. But that’s not the full story. Sales enablement requires full buy-in and support from marketing for it to be truly effective. The most successful businesses are also applying a sales enablement strategy well beyond the remit of the sales team by focusing on revenue enablement.
Contribute to Data Dwell’s sales enablement resources hub
Share your success stories of using sales enablement software or submit an article to our resources hub on your strategic approach. Contact us here if you'd like to contribute to our knowledge centre or if there's a burning topic you'd like to see us discuss.
Moving Beyond Sales
Discover how to maximize the potential of your sales enablement software, increasing use, streamlining processes and improving ROI across your entire organization. You’ll learn:
- Where you sit on the Sales Enablement Maturity Model
- The 5 key steps to becoming enablement focused
- The difference an enablement centric approach can bring
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*By downloading this white paper, you agree to Data Dwell sending you occasional useful resources to help improve your sales enablement strategy