Content that educates
The content you share at this stage of the funnel should all be about educating your prospects (and your sales teams). They need to learn about the challenges, the solutions and the products, to consider if you’re the right fit, and you need to qualify your prospects.
- Ebooks
- White papers
- Templates and toolkits
- Guides
- Reports
- Helpful lists
- Webinars
- Quizzes and surveys
- Email drips