The Revenue Enablement Hub
Revenue Enablement is the ‘hottest’ term in sales, marketing and operational circles this year, and organizations big and small are asking how they can take advantage of this new and improved approach to sales enablement.
At Data Dwell, we’re passionate advocates of the benefits that a revenue-centric approach can bring to your business. We believe sales enablement has been superseded by revenue enablement, and want to share with you exactly why you need to start taking it seriously.
We’ve pulled together all the latest thinking on revenue enablement right here. Whether you’re just getting started learning about this new approach or you want to dig deeper into how to apply revenue enablement processes in your organisation, you’ll find all the information you need below.
Get the Essential Introduction to Revenue Enablement with our free ebook, and start making changes in your organization today.
Revenue enablement is one of the biggest buzzwords in sales, marketing and operational circles. It’s a new term, rising to… Read More
At first glance, you’d be forgiven for thinking that sales enablement and revenue enablement are the same thing – but… Read More
There are many different factors to consider when you’re selecting your first or your upgraded sales enablement software, but one… Read More
Learn more about the latest approaches to revenue enablement and how businesses are changing their attitude and culture. See how teams and departments are deploying new revenue-centric processes and how organizations are using them to their advantage.
To produce the best type of sales content for your leads and prospects, you need to know which content they… Read More
Sales content management is one of the most important parts of any sales enablement strategy. It’s a term used to… Read More
Sales content management and revenue enablement software like Data Dwell doesn’t just support sales teams. It supports every department positioned… Read More
If your organization uses marketing automation, you’re probably very familiar with a tool like Pardot. Pardot is the powerful marketing… Read More
If you’re looking for a quick overview of revenue enablement to make sure you know all the basics, we’ve got you covered.
Revenue enablement is a process, an approach and an organizational attitude that more and more businesses are adopting to drive revenue at every touchpoint. It shifts the focus from sales to customers, positioning the right content, with the right people, at the right time. Most importantly, it’s applied across every single department a customer interacts with.
Potential buyers—and existing customers—are demanding more. They expect a great experience through every single interaction with your organization. Revenue enablement shifts the focus from a sales journey to a customer journey. It helps unite all departments and gives every member of your team the tools and the content they need to continually drive revenue through cold leads, hot prospects, new buyers or loyal customers.
Revenue enablement should be deployed at every stage of the customer journey and owned by every department that interacts with buyers. Marketing, Sales, Onboarding, Accounts, Legal and Customer Success. It should be used to win more customers and retain them, encouraging renewals, referrals and upsells just as much as the initial sale.
With the right software, the right training and the right content, revenue enablement supports every department in their aligned goals of giving the customer the best possible experience (and increasing revenue at every opportunity).
Share your success stories of deploying revenue enablement.
Discover how to maximize the potential of your sales enablement software, increasing use, streamlining processes and improving ROI across your entire organization. You’ll learn:
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What is Revenue Enablement? Why is it more important andmore powerful than Sales Enablement? Discover how you canuse it to transform your business.
Data Dwell helps Red Points see a lot more efficiency and have the overall insight into what content works and what doesn’t, so they can focus their time and tasks on creating the content that generates revenue.
